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TELECOM SERVICE PROVIDER |
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India’s largest telecom services provider enhances their GSM
value added services portfolio |
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The Challenge
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| In highly competitive mobile services operator market, value added services are the key differentiators for customer attraction and retention. This telecom service provider having GSM and CDMA services in the country wanted to enhance their value added services offerings to acquire significant market share. Meeting diverse needs of the customer with innovative value added services was the challenge for them. |
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| Our Approach |
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Allied Digital provided Unified Massaging Solution from Israel based CallUp (Former MediaGate). The Unified Messaging service provides the subscriber with Unified message box for voice, Fax and email messages which can be accessed any time any where. The entire implementation was done by our telecom engineers at site which involved building the UM system using HP and SUN Servers running iPost application, configuration of carrier class Critical Path messaging software, provisioning mail boxes for each subscriber and fine tuning the system to cater to 1.1 million subscribers. Allied Digital had also configured Data network for the UM system using Foundry Networks switches and Cisco Routers for Internet link which was secured by high available load balancing 3COM firewalls.
At the end of the project, Allied Digital was also engaged by the customer to provide 24x7x365 round-the-clock support to this customer on long term basis. |
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| Result |
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| Since the deployed solution utilizes a standard messaging system components, providing telecom carriers and operators with a reliable SMS, VAS, and MMS solution, telecom company was able to reduce substantially both capital expenditures (CAPEX) and operating, administration and maintenance costs (OA&M) apart from enhancing value added services portfolio to their customers. |
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| Solution Building Blocks |
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HP Proliant and SUN fire Servers |
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Netapps Storage |
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Foundry Networks Switches |
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3COM Firewalls with high availability |
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Cisco Routers |
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Services offered by Allied Digital for this project |
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Project Consultancy |
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Incident Based Support |
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FMS |
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AMC |
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